At Red Wing Shoe Company, we have a clear but simple purpose:

To be a great company that makes a difference in people’s lives.

We are fueled by our strong values and the commitment to

craftsmanship that has been at our core for over 100 years. 

Red Wing Shoe Company is a business founded on purpose, and our unique heritage still shapes the way we do business today. Charles Beckman established Red Wing Shoes in 1905 to supply workers in industries likes mining, farming, and logging with durable, comfortable footwear.

Read more at Red Wing.

For nearly a century, Danner has crafted boots with purpose and integrity - footwear to equip those who choose the unlikely path, those who cut fresh trails, those who pioneer. 

Charles Danner felt the pull to the wild of the Pacific Northwest, drawn by the promise of opportunity in the rugged unknown. He came with a commitment to quality craftsmanship and a deep respect for the uncompromising landscape. From the gleaming alpine lakes and the plummeting river gorges, to the thick forests and the sweeping coastlines, Danner boots are of this place. 

To this day, our commitment to superior craftsmanship remains unchanged. We continue to craft high quality boots, using the best possible materials we can find, to create a product built to last. 

Visit Danner to learn more.

For 55+ years we've been passionately crafting timeless, iconic western and work boots featuring the best in comfort and performance technologies. As we continue to innovate and build upon our storied western heritage, we're proud to continue providing you with premium quality and detailed craftsmanship at an unbeatable value - just like we have since day one. 

Durango® western work boots are tough and rugged enough for any job. With steel toe boots, composite toe boots and waterproof boots available you are sure to find the perfect cowboy work boots for you. 

Durango® western work boots for women will keep your feet comfortable and safe without sacrificing style. 

Visit Durango to learn more. 

We strive to reduce the impact of every footprint we help create in the world, starting with our own. From material content to manufacturing processes to employees and partnerships, we are always pushing ourselves to improve. We want to provide the best possible product while preserving the trail for future generations. 

Durability is at the core of our approach to sustainability. We believe the longer you can use a thing, the fewer times you need to replace it with a new thing. So we build our shoes and apparel to provide long-lasting comfort and performance.  We pride ourselves on creating products that hold up to extensive wear, which means fewer products in the waste stream over time. 

Visit Merrell to learn more.

We’re a family-owned, values-led maker of hybrid footwear, and we’re on a mission to make the outdoors and trades more accessible and inclusive. Hey everyone, let’s get out there together. 

Core Values (we call them Markers)

Marker 1: Live together... Outside

Marker 2: Be original in everything

Marker 3: Make original goods that last

Marker 4: Do the right thing

Marker 5: Create with conscience

Visit Keen to learn more.